HLL Creative
A Case Study in Commercial Management, Operational Improvement, and Strategy Development
Objective
HLL Creative, despite producing impressive results for clients, faced challenges in establishing operational foundations to support rapid growth. The company required better commercial management of business overheads, pricing, and quoting policies. Additionally, they sought to improve client acquisition, onboarding, and strategy development.
Approach
Conducted a comprehensive workshop to identify HLL Creative's clear strategy, focusing on market positioning, competitive advantages, and differentiation.
Revised pricing policy and targeted a new wave of clients that aligned with HLL Creative's services and vision, ensuring long-term sustainability.
Implemented commercial projections, P&L management, and expense reduction initiatives to strengthen the company's financial health and enable growth.
Introduced sales strategies to drive new client acquisition and expanded service offerings to provide a more comprehensive, strategic approach for clients.
Results
Achieved a 50% year-over-year increase in revenue.
Established a sales funnel program that reached over 1,000+ potential new clients per month.
Managed financial and commercial projections to maintain the company's financial health.
Successfully launched new product offerings, unlocking additional revenue streams and enhancing client value.
Conclusion:
By addressing operational inefficiencies, improving commercial management, and implementing a focused strategy, RCM Consulting helped HLL Creative achieve sustained growth, enhance client offerings, and maintain a strong financial foundation