Equidae
A Case Study in Business Coaching and Growth Strategy
Objective
The new owners of Equidae Botanicals required guidance to drive growth for their brand. While they possessed a deep understanding of their industry and customer base, they needed assistance with business planning, digital marketing, and expanding their customer base.
Approach
RCM Consulting conducted an in-depth Discovery and Strategy session to align the brand's vision, mission, and proposition. This session also focused on addressing current pain points and identifying opportunities for growth.
Developed a quarterly strategic drivers program centered around the four key pillars of the business: product, community building, web development improvement, and marketing communications.
Provided weekly and monthly coaching to the owner to align key projects and analyse data, ensuring the brand remained on track.
Integrated a web development agency to facilitate low-budget, ad-hoc website improvements, allowing the brand to make progress in small, manageable steps.
Established a digital and paid marketing strategy, onboarding a new agency to support the growth plan.
Implementation of email marketing platform and scope, design and creation of all automation flows.
Results
Over the past six months, Equidae Botanicals achieved a 2x increase in revenue and a 100% increase in conversion rate.
Achieved a 50% increase in monthly website traffic.
50% improvement in return on ad spend (ROAS) in the first three months, with projections on track for further growth to enable further investment in this channel to drive growth.
Conclusion
Through strategic business coaching, growth strategy development, and targeted agency partnerships, RCM Consulting helped Equidae Botanicals overcome challenges, optimise their digital presence, and achieve significant growth in both revenue and customer engagement.