Honest to Goodness
A Case Study in Digital Transformation, IT Integration, and Growth
OBJECTIVE
To review and enhance the digital marketing strategy for Honest to Goodness' B2B and B2C channels, focusing on customer satisfaction, overall business growth, and the consolidation of the technology stack for maximum platform integration.
Approach
Assessed the existing digital marketing strategy, identifying key areas for improvement and strategic drivers to support increased traffic, conversion, and overall sales.
Developed a clear brand strategy to incorporate newly acquired brands under the Honest to Goodness (H2G) brand umbrella.
Led the project delivery of the platform, onboarding a new development team and ensuring the timely execution of the development roadmap.
Conducted a comprehensive review of the main BigCommerce website, creating a roadmap for improvements to increase conversion rate, average order value, and customer experience.
Oversaw restructuring efforts and a recruitment drive to assemble a high-performing team capable of supporting digital growth.
Onboarded a new paid marketing agency and web development agency, implementing a hybrid onshore-offshore model to reduce overhead costs.
Developed and executed an Amazon strategy to achieve positive year-over-year growth, expanding category selection across the brand portfolio.
Participated in the executive leadership team, offering guidance and support for key operational and business growth discussions.
Results
Achieved over 10% year-over-year revenue growth in the direct-to-consumer channel, driving consistent new customer acquisition.
30% increase is traffic via targeted paid marketing strategy.
Successfully completed Phase 1 of the buying group platform development project by onboarding a new development team and addressing UX issues.
Initiated key BigCommerce projects, currently in progress, aiming to increase average order value and conversion rate.
The restructured team and newly onboarded agencies are effectively supporting the digital growth strategy.
The Amazon strategy is yielding continued success, with a year-over-year growth trend exceeding 50%.
Conclusion
Through strategic planning, team restructuring, platform development, and agency partnerships, RCM Consulting effectively enabled Honest to Goodness to achieve its digital growth objectives, enhance customer experience, and boost revenue returns.